28. From Speech Therapist to TikTok Strategist & Content Marketing Maven + Business Mentor | Sarah Weiss
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Ever wondered how a speech therapist pivots to become a content marketing maven? Sarah Weiss joins us to share her remarkable transformation from therapy sessions to TikTok trends, offering insider scoop on her journey peppered with adaptable strategies and real-time coaching insights. Sarah's passion for accessible and authentic mentorship shines through as she discusses her pivot from niche podcast listener to a global business guide, emphasizing the value of proper pricing that doesn't compromise client's financial health.
Change is not just inevitable; it's the lifeblood of a thriving business. Throughout this episode, we navigate the tumultuous waters of digital marketing, exploring the implications of a potential TikTok ban and the paramount importance of content creation skills that transcend platforms. I recount my own strategy shifts and the resilience of a fitness industry client who had to rethink their approach to marketing, offering a testament to the power of adaptability in the face of change.
Lastly, this dialogue with Sarah is a rallying cry for action over perfection. We delve into the liberating philosophy of launching ideas when they're 'good enough,' embracing the learning curve that comes from audience feedback. The episode culminates with the empowering reminder that progress is not a final destination but a journey marked by continuous growth and improvement—a message that resonates with entrepreneurs at every stage.
Connect with Sarah:
www.instagram.com/onbrandbysarah/
www.tiktok.com/@onbrandbysarah
www.youtube.com/@onbrandbysarah
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