402 - How to Decide Where to Invest in Your Writing Career with Tonya Kubo

Are you tired of feeling overwhelmed by all the courses, programs, and opportunities promising to take your writing career to the next level? In today’s episode, Kathi sits down with business strategist Tonya Kubo to unpack a simple yet powerful framework for making wise investment decisions that align with your unique goals and resources. 

Together, they discuss: 

• Recognizing the persuasive tactics often used in sales funnels and offers targeting writers 
• Determining if a problem is genuinely yours or one introduced by the offer itself 
• Examining your awareness of the problem and past attempts to solve it 
• Projecting realistic outcomes and required effort 6-12 months out for both “yes” and “no” decisions 
• The dangers of making rushed choices based on “limited time offers” or FOMO (fear of missing out) 
• Separating emotions from logic and taking a step back to evaluate each opportunity objectively 
• Creating personal price point “checkpoints” based on your current business stage and resources 
• Treating your writing as a business and making thoughtful investments in your growth

Kathi and Tonya also share real-life examples from their own experiences, illustrating the potential pitfalls of impulsive investments and the benefits of strategic decision-making. Whether you’re considering a high-ticket coaching program, a tempting course bundle, or an exciting speaking opportunity, this episode will equip you with the tools to confidently say “yes” to the right things and “no” to the time- and money-wasters. 

By the end of this conversation, you’ll have a clear roadmap for evaluating any writing-related investment that comes your way, ensuring that you’re always moving in the direction of your God-given dreams while stewarding your resources wisely. So, grab a notebook, press play, and get ready to approach your writing career from a fresh perspective! 

Kathi’s Favorite Things:

The Accidental Homesteader

The Collective

Links and Resources: The free Writing at the Red House community on Facebook   Do I Need This Now?