Who Is Elijah: How They Went From The Brink Of Bankruptcy To A $1.7M Wholesale Order & 15X'd Ecom Sales!

In this episode I sat down with husband and wife duo Adam & Raquel Bouris, the CEO & Founder of Who Is Elijah. Since having Raquel on the podcast back late 2022, the brand has grown significantly and is now valued at over $20 million!

It all started when Raquel, the founder of the popular unisex fragrance brand "Who Is Elijah" discovered a scent a friend was wearing on the dance floor at Coachella back in 2017.

Adam has since come into the business and is now the CEO while Raquel has some what taken a back seat to the day to day activities of the brand and is concentrating on the international retail expansion and partnerships.

Over the past 12 months the brand has gone from strength to strength and is now stocked in Priceline, Sephora, Adore Beauty, David Jones & Urban Outfitters with plans for a lot more growth in the retail space over the next year ahead.

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Adam: https://www.instagram.com/adambouris/

Raquel: https://www.instagram.com/raaaquelbouris/

Who Is Elijah: https://www.instagram.com/whoiselijahparfum/

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