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Empire Flippers Podcast

Empire Flippers Podcast

Business:Entrepreneurship

Growing a Link-Building Agency to $500K MRR through Effective Networking with Steven Khanna [The Opportunity Ep.156]

Growing a Link-Building Agency to $500K MRR through Effective Networking with Steven Khanna [The Opportunity Ep.156]

2024-05-21
Download Right click and do "save link as"

When running an online business it’s easy to fall prey to the mindset that everything should happen online.

But sometimes, to really grow your online business, you need to step away from the screen and connect with people face-to-face.

Take Steven Khanna, for example. He’s the Head of English Markets at White Press, a global link-building and marketing agency. Steven used in-person networking to skyrocket his success, generating over $500K per month for White Press.

In this episode, Steven shares how attending conferences and actively networking played a crucial role in his success.

Attending just one conference helped Steven grow his monthly recurring revenue (MRR) from $5K to $50K!

Steven also dives into the important role that link-building plays in a modern SEO strategy. According to Steven,

“People keep saying that links are not an important ranking factor, but if you look at the backlink profiles of big, successful websites, they’re still building links. Even in troubled times, link-building will never lose its value. Links will always be one of the most important ranking factors for driving traffic and leads.”

Steven goes on to provide useful tips, tricks, and advice on how to optimize your link-building to ensure you are generating the right kind of traffic.

This conversation with Steven shows the power of adaptability and perseverance in online business. It’s a reminder that it’s never too late to make your mark!

Topics Discussed in This Episode:
  • An introduction to White Press and its rapid growth (02:46)
  • Steven’s background and how he ended up in SEO (05:49)
  • The benefits of international expansion (12:26)
  • Behavioral differences across different countries and cultures (17:33)
  • How Steven builds trust with his clients (22:04)
  • The important role conferences play in Steven’s acquisition strategy (29:23)
  • How Steven uses affiliates to grow White Press (41:50)
  • The most common myths people believe about link building (50:53)
Mentions:
  • Empire Flippers Podcasts
  • Empire Flippers Marketplace
  • Create an Empire Flippers account
  • Subscribe to our weekly newsletter
  • White Press
  • Senuto
  • Steven’s LinkedIn

Sit back, grab a coffee, and learn the power of in-person networking and the importance of link-building in modern SEO!

view more

More Episodes

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Support, Solve, and Scale: Amazon Seller Support Solutions with John Cavendish [The Opportunity Ep.164]
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Shopify Simplified: How to Launch, Sell, and Scale With Kurt Elster [The Opportunity Ep.163]
2024-09-17
An Entrepreneur’s Guide to Building Wealth through Private Equity with Adam Coffey [The Opportunity Ep.161]
2024-08-27
A Data-Driven Approach to Mastering SEO with Manick Bhan [The Opportunity Ep.161]
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Overlooked Shopify Features That Can Transform Your Business with Chris Singleton [The Opportunity Ep.160]
2024-07-09
Behind the Scenes of an $85 Million Exit with Oliver Palmer [The Opportunity Ep.159]
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From Cart to Customer: How to Optimize Your eCommerce Logistics with Taylor Smits [The Opportunity Ep.158]
2024-06-18
How to Build a Successful Digital Marketing Agency with Zero Sales Calls or Meetings with Frankie Fihn [The Opportunity Ep.157]
2024-05-28
Building the Fastest Growing Marketing Agency in the US with Erik Huberman [The Opportunity Ep.155]
2024-04-30
Growing a SaaS Acquisition to 4X Revenue in One Year with Mike Swigunski [The Opportunity Ep.154]
2024-04-09
Mastering Mergers: Driving Growth through Agency Acquisitions With Josh Springer [The Opportunity Ep.153]
2024-03-05
Opinions, Options, and Outcomes: Using Customer Feedback to Fuel Growth with John Li [The Opportunity Ep.152]
2024-02-06
Behind the Buy Button: Buying and growing an eCommerce business with Landon Greenhalgh [The Opportunity Ep.151]
2024-01-30
Clicks to Conversions: The Facebook Ads Playbook with Vincent Nguyen [Ep.150]
2024-01-23
Navigating Amazon FBA In 2024: Industry Shifts & Marketing Insights with Mina Elias [Ep.149]
2024-01-09
Reducing Your Tax Burden When Selling Your Business With Crystal Stranger [The Opportunity Ep.148]
2023-12-12
Revisited - How to Unlock the Hidden Growth Potential of Pinterest with Kate Ahl [The Opportunity Ep. 63]
2023-11-28
Revisited - Selling NFTs on Shopify: How to Get Ahead of the Game With Kasey Luck [The Opportunity Ep. 89]
2023-11-21
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