Podbean logo
  • Discover
  • Podcast Features
    • Podcast Hosting

      Start your podcast with all the features you need.

    • Podbean AI Podbean AI

      AI-Enhanced Audio Quality and Content Generation.

    • Blog to Podcast

      Repurpose your blog into an engaging podcast.

    • Video to Podcast

      Convert YouTube playlists to podcasts, videos to audios.

  • Monetization
    • Ads Marketplace

      Join Ads Marketplace to earn through podcast sponsorships.

    • PodAds

      Manage your ads with dynamic ad insertion capability.

    • Apple Podcasts Subscriptions Integration

      Monetize with Apple Podcasts Subscriptions via Podbean.

    • Live Streaming

      Earn rewards and recurring income from Fan Club membership.

  • Podbean App
    • Podcast Studio

      Easy-to-use audio recorder app.

    • Podcast App

      The best podcast player & podcast app.

  • Help and Support
    • Help Center

      Get the answers and support you need.

    • Podbean Academy

      Resources and guides to launch, grow, and monetize podcast.

    • Podbean Blog

      Stay updated with the latest podcasting tips and trends.

    • What’s New

      Check out our newest and recently released features!

    • Podcasting Smarter

      Podcast interviews, best practices, and helpful tips.

  • Popular Topics
    • How to Start a Podcast

      The step-by-step guide to start your own podcast.

    • How to Start a Live Podcast

      Create the best live podcast and engage your audience.

    • How to Monetize a Podcast

      Tips on making the decision to monetize your podcast.

    • How to Promote Your Podcast

      The best ways to get more eyes and ears on your podcast.

    • Podcast Advertising 101

      Everything you need to know about podcast advertising.

    • Mobile Podcast Recording Guide

      The ultimate guide to recording a podcast on your phone.

    • How to Use Group Recording

      Steps to set up and use group recording in the Podbean app.

  • All Arts Business Comedy Education
  • Fiction Government Health & Fitness History Kids & Family
  • Leisure Music News Religion & Spirituality Science
  • Society & Culture Sports Technology True Crime TV & Film
  • Live
  • How to Start a Podcast
  • How to Start a Live Podcast
  • How to Monetize a podcast
  • How to Promote Your Podcast
  • How to Use Group Recording
  • Log in
  • Start your podcast for free
  • Podcasting
    • Podcast Features
      • Podcast Hosting

        Start your podcast with all the features you need.

      • Podbean AI Podbean AI

        AI-Enhanced Audio Quality and Content Generation.

      • Blog to Podcast

        Repurpose your blog into an engaging podcast.

      • Video to Podcast

        Convert YouTube playlists to podcasts, videos to audios.

    • Monetization
      • Ads Marketplace

        Join Ads Marketplace to earn through podcast sponsorships.

      • PodAds

        Manage your ads with dynamic ad insertion capability.

      • Apple Podcasts Subscriptions Integration

        Monetize with Apple Podcasts Subscriptions via Podbean.

      • Live Streaming

        Earn rewards and recurring income from Fan Club membership.

    • Podbean App
      • Podcast Studio

        Easy-to-use audio recorder app.

      • Podcast App

        The best podcast player & podcast app.

  • Advertisers
  • Enterprise
  • Pricing
  • Resources
    • Help and Support
      • Help Center

        Get the answers and support you need.

      • Podbean Academy

        Resources and guides to launch, grow, and monetize podcast.

      • Podbean Blog

        Stay updated with the latest podcasting tips and trends.

      • What’s New

        Check out our newest and recently released features!

      • Podcasting Smarter

        Podcast interviews, best practices, and helpful tips.

    • Popular Topics
      • How to Start a Podcast

        The step-by-step guide to start your own podcast.

      • How to Start a Live Podcast

        Create the best live podcast and engage your audience.

      • How to Monetize a Podcast

        Tips on making the decision to monetize your podcast.

      • How to Promote Your Podcast

        The best ways to get more eyes and ears on your podcast.

      • Podcast Advertising 101

        Everything you need to know about podcast advertising.

      • Mobile Podcast Recording Guide

        The ultimate guide to recording a podcast on your phone.

      • How to Use Group Recording

        Steps to set up and use group recording in the Podbean app.

  • Discover
  • Log in
    Sign up free
Tech for Non-Techies

Tech for Non-Techies

Business:Entrepreneurship

204. How corporates stay successful. Lessons from The Innovator's Dilemma part 2

204. How corporates stay successful. Lessons from The Innovator's Dilemma part 2

2024-05-22
Download Right click and do "save link as"

As generative AI shakes up industries, those who don't choose to innovate, won't survive.

Let's learn from past disruptions. 

Why did Sears lose their top spot as America's favourite retailer, but Hewlett Packard continue to make new products and grow?

By understanding how corporates navigated technological change before, we can create a plan for the future. 

This is part 2 in this mini series on The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen.

Listen to this episode to learn:

  • Why corporate leaders choose to ignore new opportunities and what to do about it
  • What is reasonable to expect of an innovation unit (and what isn't)
  • When tolerating failure is appropriate and when it's unacceptable 

FREE GUIDE:

Innovate but how? the pragmatist's guide to growth (in business & in life) 

 

--- 

To discuss a corporate training program for your organisation, book a consultation call here. 

Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands.

 --- 

 

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co

 

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

view more

More Episodes

279: What to Do If You've Already Spent $100K on Developers and Have Nothing to Show for It
2025-11-19
278: The One Success Metric Every Non‑Technical Founder Must Know (Encore)
2025-11-12
277: Why You Shouldn't Use AI to Build Your Product
2025-11-05
276: How AI is Reshuffling the Rules of Business
2025-10-29
275: 5 Founder Lessons From the JP Morgan Tech Conference
2025-10-22
274: The Non-Technical Founder Mindset: How to Lead When You Can't Code
2025-10-15
273: What AI Can (and Can't) Do for Non-Technical Founders
2025-10-08
272: Why This Is the Best Time to Be a Non-Technical Founder
2025-10-01
271: What Big Tech Taught Me About Leading Without Code
2025-09-24
270: Real People, Real Startups: Lessons from Our Alumni
2025-09-17
269: 4 Non-Technical Founders Who Built Billion-Dollar Tech Empires
2025-09-10
268: How to Align Founders and Investors (Before Things Go Wrong)
2025-09-03
267: 7 Startup Lessons from BlackBerry's Rise and Fall
2025-08-27
266. Founder-Led vs. Product-Led Growth: how to pick the right path for your startup
2025-08-20
265. From vodka shots to Y Combinator: how a non-technical founder built a global tech company
2025-08-14
264. The vacation strategy for people who can't switch off
2025-08-06
263. The feature factory trap: when output doesn't equal progress
2025-07-30
262. Why the CEO is the most dangerous person in a tech startup
2025-07-16
261. AI won't kill jobs — but short-term thinking will
2025-07-09
260. How non-techies succeed in tech: lessons from Microsoft's CTO
2025-07-02
  • ←
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • →
012345678910111213141516171819

Get this podcast on your
phone, FREE

Download Podbean app on App Store Download Podbean app on Google Play

Create your
podcast in
minutes

  • Full-featured podcast site
  • Unlimited storage and bandwidth
  • Comprehensive podcast stats
  • Distribute to Apple Podcasts, Spotify, and more
  • Make money with your podcast
Get started

It is Free

  • Podcast Services

    • Podcast Features
    • Pricing
    • Enterprise Solution
    • Private Podcast
    • The Podcast App
    • Live Stream
    • Audio Recorder
    • Remote Recording
    • Podbean AI
  •  
    • Create a Podcast
    • Video Podcast
    • Start Podcasting
    • Start Radio Talk Show
    • Education Podcast
    • Church Podcast
    • Nonprofit Podcast
    • Get Sermons Online
    • Free Audiobooks
  • MONETIZATION & MORE

    • Podcast Advertising
    • Dynamic Ads Insertion
    • Apple Podcasts Subscriptions
    • Switch to Podbean
    • YouTube to Podcast
    • Blog to Podcast
    • Submit Your Podcast
    • Podbean Plugins
    • Developers
  • KNOWLEDGE BASE

    • How to Start a Podcast
    • How to Start a Live Podcast
    • How to Monetize a Podcast
    • How to Promote Your Podcast
    • Mobile Podcast Recording Guide
    • How to Use Group Recording
    • Podcast Advertising 101
  • Support

    • Support Center
    • What’s New
    • Free Webinars
    • Podcast Events
    • Podbean Academy
    • Podbean Amplified Podcast
    • Badges
    • Resources
  • Podbean

    • About Us
    • Podbean Blog
    • Careers
    • Press and Media
    • Green Initiative
    • Affiliate Program
    • Contact Us
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
  • Consent Preferences
  • Copyright © 2015-2025 Podbean.com