Bonus ep: Kids might need nicer bikes more than we do

Ever feel like you’d like a lighter bike? Now imagine what your current bike would feel like if it was half of your body weight. For all too many kids who are learning to ride bikes, that’s exactly what it feels like to them. Premium kids’ bikes are a relatively new category, but also one that’s rapidly growing with more brands, models, sizes, and genres than ever before. Are they expensive? As compared to what you’d find in a big-box store, sure. But when you really think about what your kid might get out of a nicer bike, what actually goes into them, and even what you might get out of them once they’ve outgrown them, the numbers become easier to justify.

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