How to Host a Yoga Retreat 2024

Join me, Shawna Krueger, and my best friend, Katie McAuliffe, for an episode on how to host a yoga retreat. We just got back from hosting our 3rd yoga retreat in the span of one year! 

Katie is the co-author of The Ritual of Writing Journal (our beloved brain child), a yoga teacher and the editorial manager for Alo Moves. 

A year ago, we were just finishing up our first ever retreat and we have learned so much in a short amount of time. We are here to show you that rapid transformation is possible, and to share our major tips for hosting, what to watch out for and of course some stories of success and some stories that will make you laugh from our retreat last month. 

Our third retreat was sold out, with our largest group so far — 20 women. 

We don’t hold anything back: the mistakes, how to sell, what you need to do to pull it all off. 

Whether you are a yoga teacher or not, today’s episode is meant to inspire you to take action on planning any dream project. Have a pen, it’s a lot! (This is technically part 2 to one of my most popular episodes: “How to Host a Yoga Retreat” from November 2023, check it out for even more details on hosting.)

Agenda:

1. Programming and planning a retreat.

2. How to sell a yoga retreat.

3. Execution of the event.

   
   

Join the Leadership and Yoga Fam email list to stay up to date on giveaways: Join the fam.

Find me on instagram:

@shawnakru

Find Katie on instagram: 

@katiewilliamsyoga 

Purchase a copy of our guided journal. https://www.ritualofwritingjournal.com/ 

COMING SOON: Join our upcoming Retreat. February 17-22, 2025

https://shawnakru.com/retreats/

Time stamps: 

00:00 Intro

02:00 Agenda

03:30 Our personal why.

06:00 Where to start: clarity on your message and experience.

9:00 What’s your long-term plan?

10:00 Why do a scholarship for locals?

11:30 Finding a location. Our recs. 

13:40 Under promise, over deliver. Handwritten notes example.

15:20 Finances of hosting a retreat. Be a detective for expenses. 

19:00 Run a worldwide giveaway.

24:30 Aligned people and synchronicity. 

28:00 Tips for selling a yoga retreat. Starting with a PDF. 

30:00 What to do if you don’t have photos teaching yoga.

33:00 Don’t be afraid to invite people directly. Repeat your invite. 

39:00 Execution starts with travel. 

42:50 Rats in the control tower and diverted flight. Comedy and chaos.

45:50 Faceless monsters and being overly tired.

47:30 Being the only child and extrovert vs introvert.

52:40 Visualize the itinerary.

53:00 Setting rules, especially around deep topics. 

54:40 Make guests feel safe and welcome. 

57:00 Advice for getting started. 

58:00 Next retreat with Ness Baker — Inversioness, and our Ritual of Writing Journal.