What is the role of data in Amazon campaign management?

In this episode, Mike sits down with Mina Elias from Trivium Group. They talk about how Amazon sellers use their data and common mistakes they make. They also discuss understanding competitive positional awareness, building a simple dashboard to track key metrics, tips for scaling and optimizing PPC campaigns, and identifying and cutting wasted spend. Join the conversation to learn how to improve your Amazon campaigns with smart data use.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 - What is Mina's morning routine?

5:31 - How Amazon sellers interact with their data

6:07- How do typical sellers behave with data

8:05 - What is competitive positional awareness

23:12 - How to build a comprehensive dashboard

36:02 - How to scale and optimize PPC campaigns

37:38 - How to identify wasted spend

45:52 - What is the conclusion

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

• Thinking Strategically about Amazon Advertising 

• What Do I Do With Wasted Ad Spend 

• The Complete Amazon Advertising Evergreen Campaign Strategy Guide 

• How Can I Elevate My Amazon PPC Performance Using Revenue-Per-Click Based Data? 

• How Should I Analyze My Data for my Amazon PPC Campaign? 

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mina Elias

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno