Episode 71: Dirk Hoerig - Co-Founder and CEO of Commercetools: Reimagine Digital Commerce Starting Now

In this episode we're catching up with Dirk Hoerig, the Co-Founder and CEO of commercetools. commercetools is empowering some of the world's biggest brands like Audi, Sephora, and NBCUniversal to revolutionize their digital commerce experiences. They have raised $140 million in funding at a $1.9 billion valuation at the end of 2021 led by Accel and more than $283 million overall! Join the conversation with Dirk as he discusses the evolution of e-commerce and the importance of headless commerce. He explains the challenges faced by brands and the need for flexibility and scalability in today's digital landscape. Dirk shares valuable lessons he has learned as an entrepreneur and highlights the unsung heroes who have supported him throughout his career. He also provides a sneak peek into upcoming innovations and initiatives at commercetools, including revolutionizing the in-store experience. Takeaways 1.Headless commerce is crucial for businesses in today's digital landscape as it provides flexibility and scalability to adapt to changing consumer behavior and technological advancements. 2.Legacy systems and outdated technology hinder companies from making quick changes and innovations in their e-commerce platforms. 3.Building a successful company requires a incredible perseverance and not giving up, as there will be many ups and downs along the journey. 4.The support of early customers, partners, and mentors is crucial in shaping the path to success. 5.The future of digital commerce will revolutionize the in-store experience and provide a unified and seamless shopping experience for customers. This episode of EU-Startups Podcast is brought to you by Vanta. Compliance doesn’t have to be complicated. In fact, with Vanta it can be super simple. Trusted by over 7,000 companies, Vanta automates the pricey, time-consuming process of prepping for ISO 27001,SOC 2, GDPR, HIPAA, and more. Learn more here: http://vanta.com/eustartups