Today’s guest is Caitlin Murray, better known by her Instagram handle @bigtimeadulting. After her son was diagnosed with leukemia in 2016, she started writing about it to friends and family — nearly 8 years later, she has 1.4 million Instagram followers. It’s a great story.
In today’s episode:
00:00 The origin story
05:50 How to gain over 1 million followers
10:15 The 4 chapters of @bigtimeadulting
14:15 Turning Instagram into a business
19:25 Building a positive community
24:08 Growing an Instagram following, organically
29:22 Podcasting is hard
33:41 Monetizing as a creator
38:31 Starting and building a newsletter
47:45 Having multiple monetization streams
51:53 Advice lightning round
Intro music produced by J. & Doug Organ.
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