Cannes: why do so few UK PR shops enter? PR Lions jurors on PRWeek podcast

PRWeek's latest podcast hears from two jurors on the Cannes Lions PR category about what to expect from the 2024 International Festival of Creativity.

Our guests on this week's Beyond the Noise are Kat Thomas, founder and chief creative officer at One Green Bean and this year’s PR Lions jury president; and Fenella Grey, another juror and former EMEA MD and chair, now senior advisor, at Porter Novelli.

Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or on your favourite platform.

As the industry prepares to make its annual jaunt to the French Riviera, PRWeek journalists Siobhan Holt and John Harrington quiz our guests on some of the big talking points at Cannes in 2024.

They examine whether 'purpose' work will be prevalent this year after a dip in the number of purpose-led campaigns in 2023, and discuss how the genre is evolving.

The duo give their take on the likely success - or otherwise - of PR agencies in the PR Lions category. They also talk about the new and revised Cannes categories for 2024.

And they answer the question: will AI-led campaigns be a big hit this year?

Thomas and Grey also offer insights into the Cannes Lions judging process - including the number of entries jurors have to sift through.

Cannes Lions takes place from 17 to 21 June. Stay tuned to PRWeek for all the news and insights from the festival.

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