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My Digital Farmer Podcast

My Digital Farmer Podcast

Business:Marketing

266 Use This Weekly Checklist to Sell More at the Farmer's Market

266 Use This Weekly Checklist to Sell More at the Farmer's Market

2024-06-12
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This podcast is for all of you who go to farmer's markets!!

Do you want to walk away from the market feeling like you did everything you could to maximize sales that day?

Here's a fact: You're going to sell more at the farmer's market if you do a little bit of preparation in the sales strategy department.

In this episode, I'm sharing my checklist of "things to make sure you do" before you hop into the truck and head to market. Things like: create a weekly special offer. Print this checklist out and create a workflow each week to check them off. The more of these you can do, the more revenue you will drive.

Promise.

To get them all in a nice tidy checklist, subscribe here. https://www.mydigitalfarmer.com/saleschecklist

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: https://www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

The FREE Coupon Code Challenge -- This is a free 4 week challenge where I teach you two coupon code styles every week, and challenge you to use one of them to build an offer for your clients. You'll test out which codes deliver for you, AND you'll learn some creative ways to incentivize other positive customer behavior besides buying. I share a short video training in 4 weekly emails with all the instructions. It's free. It's low-key. It will make you money. Subscribe at https://www.mydigitalfarmer.com/couponcode

Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, using coupon codes, acquiring and deploying testimonials, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at https://www.mydigitalfarmer.com/fms  Start and cancel your membership anytime.

Join my CSA Academy and learn how to support your CSA members Use my resources!! Try it out for the first month for $1 using coupon code TRIAL. (After that, the price increases to $19/month). Go to www.mydigitalfarmer.com/academy to see what’s included with the monthly membership. You’ll get access to the ENTIRE resource library I use to help support my CSA members and get them to CSA mastery fast! Use the templates inside to help you build your own customer onboarding and/or training curriculum this summer. This is a MAJOR shortcut to figuring out your onboarding process!! So valuable! Cancel your membership anytime. https://www.mydigitalfarmer.com/academy

Beginner's Guide to CSA Guide -- Use my Canva template and share it with your CSA members in your fulfillment process. This quick read guide shares the quick tips from my CSA master members, for how to be successful as a new CSA member. https://www.mydigitalfarmer.com/csasuccess

Get my A to Z Vegetable Storage Guide and use it as a lead magnet -- This is my MOST successful lead magnet ever. I've used it for 5 years. I'm sharing the Canva template with you, and you have full rights to use it as-is, or change it for your farm. https://www.mydigitalfarmer.com/atozguide

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

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More Episodes

206 What is a Flower Farm Really Selling? My Interview with Dogwood Farms
2023-04-12
205 What is Chat GPT? How to Leverage this AI Tool for Your Farm Marketing
2023-04-05
204 A Two-Year Roadmap for New CSA Farmers with Glen Young of Cold Springs Organics
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203 How to Build a Glamping Enterprise on Your Farm -- Everything You Need to Know with Kasey Marshall
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202 Tips for Designing and Marketing Your Lead Magnet to Grow Your Email List with Lynn Smargis
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201 Building a Marketing Strategy for Your Meat Farm with Kayla Gibson
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200 Top 10 Marketing Fundamentals - Lessons Learned Over 200 Episodes
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199 Check Out This Farm's Sales Funnel - Interview with Farrar Farms
2023-02-22
198 Getting Over Your Fear of Being Sales-y
2023-02-15
197 DIY Butcher Shop Feasibility Study with Liz Brownlee & Her SARE Project
2023-02-08
196 How to Create A Compelling CSA Membership Offer & Product Description
2023-02-01
195 How to Build Brand Awareness as a New Farm Business
2023-01-25
194 What Should Be in Your Website Header
2023-01-18
193 Marketing a Flower and Meat Farm with Anna Hankins
2023-01-11
[Rebroadcast] Good Enough Marketing
2023-01-04
191 Evaluating Your Year & Setting New Goals for Your Business (My Process)
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190 Using Text Messaging to Drive Online Sales - Interview with Aubrey Seiler
2022-12-14
Multiplying Your Farm's Generosity: My Feed the Need Bag Project
2022-12-07
Farm Accounting ~ Knowing the Numbers that Matter with Taylor Bridges
2022-11-30
The Elements of an Irresistible Offer - Interview with Michael Kilpatrick
2022-11-21
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