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Welcome to Season 4 Episode 24 of Confessions of an SEO
Episode 2 of Confessions of an SEO Mountain Edition 2024.
This week brought my voice back and the jet lag induced exhaustion seems to be behind me.
While I was sleeping it off seems like the world kind of got a little interested in my theory that sites that were hit by the 2023 September HCU after seeing impressions increase like crazy in the spring/summer AND that were using TOC links on all their content - was due to the canonical attribution system not working - or not working for a while.
An unintended side-effect was the number of assumptions in the industry about the transparency (or lack thereof) shining through many of the objections to the possibility that the canonical attribution system either is or has been uncoupling jump links from the listed canonical.
Some even just focused on ONE THING - namely the URL with hashtags. Jump links have hashtags as to other html features - languages, comments etc
Sitelinks are a display feature in SERPs as a visual display of the TOC jumplinks. The fact they CAN appear in SERPS does not provide proof that the canonical attribution isn't broken.
If you have questions or topic ideas, I want to hear from you - You can text Confessions - 512-222-3132
You want to read my write up on what I observed in various sites that were decimated by the Sept HCU.
http://fixthedamncanonical.com
Its set to NAME YOUR OWN PRICE on Gumroad - so if you can't afford it, you can get it for $0.
To get your copy of Decoding Google's Helpful Content System - https://bit.ly/helpfulcontentsystem
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American Way Media, INC - SEO Consultant
Confessions of an SEO - On Semrush's Top 10 SEO Podcasts
Suggest podcast topics on Confessions Hotline - 512-222-3132
Some tools I use and recommend:
Cora Software https://bit.ly/confessionscora
On page analysis tool - use it every day.
GSC Tool - https://bit.ly/gsctool
A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties.
Ziptie Monitoring Software - https://bit.ly/checkoutziptie
Software than monitors whether Google is serving your content or not.
Rank Week - https://bit.ly/confessionsrankweek
For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click!
Confessions of An SEO
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