How2Exit: Buy, Don't Build - M&A of Small Businesses
Business:Entrepreneurship
E226: Morli Desai Discusses Her Journey in Acquiring and Revitalizing a Skincare E-commerce Business
2024-06-26
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Watch Here: https://youtu.be/pVdjC2400Bk
About the Guest(s): Morli Desai is an accomplished entrepreneur and the founder of Amaira Natural Skincare. With an MBA from Wharton and a diverse background that includes working on Wall Street and with Medtronic, Morli embodies a rich blend of analytical prowess and marketing expertise. Influenced by her mother's journey as an immigrant and entrepreneur, she ventured into the world of business acquisition, purchasing an e-commerce company in 2022. Despite facing challenges, Morli remains steadfast in her mission to empower women with natural skincare solutions.
Summary: In this episode of the How2Exit podcast, Ronald Skelton interviews Morli Desai, founder of Amaira Natural Skincare. They discuss her background, the challenges of acquiring an e-commerce business, and strategies for business turnaround. Morli shares insights on balancing values with entrepreneurship and navigating the post-pandemic market, including marketing dynamics and social media strategies.
Key Takeaways:
*Entrepreneurial Journey: Morli's transition from a stable corporate career to an entrepreneur was inspired by her mother's example and solidified by her professional background and education.
*Challenges in Business Acquisition: Post-acquisition challenges included inflated Google Ads costs and declining revenue, which necessitated a significant strategic pivot.
*Marketing Strategies: Adapting to changing cost structures in digital marketing and exploring alternative advertising channels like Meta and micro-influencers.
*Product Line and Customer Base: Amaira Natural Skincare focuses on natural ingredients to address hyperpigmentation and supports a diverse customer base, including men.
*Future Plans: Morli explores potential acquisitions and new strategies to ensure business growth and sustainability.
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Contact Morli on
Linkedin: https://www.linkedin.com/in/morlidesai/
Website: https://amairaskincare.com/
--------------------------------------------------
How2Exit Joins IT ExchangeNet's Channel Partner Network!
Have an IT Company doing between $5M and $30M You may Sell?
The IT ExchangeNet M&A Marketplace @Ronald Skelton - How2Exit Host has a proprietary database of 50,000+ global buyers seeking IT Services firms, MSPs, MSSPs, Software-as-a-Service platforms and channel partners in the Microsoft, Oracle, ServiceNow and Salesforce space.
If you are interested in learning more about the process and current market valuations, complete the contact form and we’ll respond within one business day. Everything is kept confidential.
https://www.itexchangenet.com/marketplace-how2exit Our partnership with IT ExchangeNet focuses on deals above $5M in value.
If you are looking to buy or sell a tech business below the $5M mark, we recommend Flippa.
--------------------------------------------------
💰If you’d like additional ways to support this podcast, you can become a paid subscriber here: https://how2exit.substack.com/
►Visit Our Website: https://www.how2exit.com/
📧For Business Inquiries: Me@4sale2sold.com
Don't Forget to SUBSCRIBE to the How2Exit channel and press (🔔) to join the Notification Squad and stay updated with new uploads.✨
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📱Stay Tuned On Our Social Media :
» Linkedin - https://www.linkedin.com/in/ronskelton/
» Twitter - https://twitter.com/ronaldskelton
» Facebook - https://www.facebook.com/How2Exit
» Newsletter - http://deeper.how2exit.com/
🎬SUGGESTED VIDEOS
Don't forget to watch 📽 Our other videos. Please check them out :
▶️Previous Episode: E225: Acquisitions and E-Commerce: A Success Story from QVC Sales to Disc Golf Entrepreneurship - https://youtu.be/2Tbjl960u4E
▶️E135: Sam Rosati On His Journey From Being A Lawyer To Becoming An Entrepreneur In The ETA Space - https://youtu.be/D2qJOidptRA
▶️E100: CEO Of Flippa Blake Hutchison Discusses Innovations In Buying And Selling Digital Assets - https://youtu.be/R1D5guQU9Z0
#How2Exit # # 💖Thanks for watching! 💖
Become a supporter of this podcast: https://www.spreaker.com/podcast/how2exit-buy-don-t-build-m-a-of-small-businesses--4859429/support.
view more
About the Guest(s): Morli Desai is an accomplished entrepreneur and the founder of Amaira Natural Skincare. With an MBA from Wharton and a diverse background that includes working on Wall Street and with Medtronic, Morli embodies a rich blend of analytical prowess and marketing expertise. Influenced by her mother's journey as an immigrant and entrepreneur, she ventured into the world of business acquisition, purchasing an e-commerce company in 2022. Despite facing challenges, Morli remains steadfast in her mission to empower women with natural skincare solutions.
Summary: In this episode of the How2Exit podcast, Ronald Skelton interviews Morli Desai, founder of Amaira Natural Skincare. They discuss her background, the challenges of acquiring an e-commerce business, and strategies for business turnaround. Morli shares insights on balancing values with entrepreneurship and navigating the post-pandemic market, including marketing dynamics and social media strategies.
Key Takeaways:
*Entrepreneurial Journey: Morli's transition from a stable corporate career to an entrepreneur was inspired by her mother's example and solidified by her professional background and education.
*Challenges in Business Acquisition: Post-acquisition challenges included inflated Google Ads costs and declining revenue, which necessitated a significant strategic pivot.
*Marketing Strategies: Adapting to changing cost structures in digital marketing and exploring alternative advertising channels like Meta and micro-influencers.
*Product Line and Customer Base: Amaira Natural Skincare focuses on natural ingredients to address hyperpigmentation and supports a diverse customer base, including men.
*Future Plans: Morli explores potential acquisitions and new strategies to ensure business growth and sustainability.
--------------------------------------------------
Contact Morli on
Linkedin: https://www.linkedin.com/in/morlidesai/
Website: https://amairaskincare.com/
--------------------------------------------------
How2Exit Joins IT ExchangeNet's Channel Partner Network!
Have an IT Company doing between $5M and $30M You may Sell?
The IT ExchangeNet M&A Marketplace @Ronald Skelton - How2Exit Host has a proprietary database of 50,000+ global buyers seeking IT Services firms, MSPs, MSSPs, Software-as-a-Service platforms and channel partners in the Microsoft, Oracle, ServiceNow and Salesforce space.
If you are interested in learning more about the process and current market valuations, complete the contact form and we’ll respond within one business day. Everything is kept confidential.
https://www.itexchangenet.com/marketplace-how2exit Our partnership with IT ExchangeNet focuses on deals above $5M in value.
If you are looking to buy or sell a tech business below the $5M mark, we recommend Flippa.
--------------------------------------------------
💰If you’d like additional ways to support this podcast, you can become a paid subscriber here: https://how2exit.substack.com/
►Visit Our Website: https://www.how2exit.com/
📧For Business Inquiries: Me@4sale2sold.com
Don't Forget to SUBSCRIBE to the How2Exit channel and press (🔔) to join the Notification Squad and stay updated with new uploads.✨
👇🏻SUBSCRIBE HERE https://www.youtube.com/channel/UC_ONnhwaKSTPFt2nOxKoXXQ?sub_confirmation=1
𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬...?
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
👍 Like the video (it helps a ton!)
💬 Comment below to share your opinion!
🔗 Share the video with anyone you think might help :) ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
📱Stay Tuned On Our Social Media :
» Linkedin - https://www.linkedin.com/in/ronskelton/
» Twitter - https://twitter.com/ronaldskelton
» Facebook - https://www.facebook.com/How2Exit
» Newsletter - http://deeper.how2exit.com/
🎬SUGGESTED VIDEOS
Don't forget to watch 📽 Our other videos. Please check them out :
▶️Previous Episode: E225: Acquisitions and E-Commerce: A Success Story from QVC Sales to Disc Golf Entrepreneurship - https://youtu.be/2Tbjl960u4E
▶️E135: Sam Rosati On His Journey From Being A Lawyer To Becoming An Entrepreneur In The ETA Space - https://youtu.be/D2qJOidptRA
▶️E100: CEO Of Flippa Blake Hutchison Discusses Innovations In Buying And Selling Digital Assets - https://youtu.be/R1D5guQU9Z0
#How2Exit # # 💖Thanks for watching! 💖
Become a supporter of this podcast: https://www.spreaker.com/podcast/how2exit-buy-don-t-build-m-a-of-small-businesses--4859429/support.
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