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B2B Marketing Podcast

B2B Marketing Podcast

Business

Episode 157: How women in B2B marketing can progress in their careers with confidence

Episode 157: How women in B2B marketing can progress in their careers with confidence

2024-07-02
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In the latest episode of our B2B podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Beatrice Alabaster, Podcast Host, Senior Strategist, Earnest to discuss how women in the B2B sector can advance in their careers. The duo delve into everything from how to break through the glass ceiling in a traditionally male-dominated industry and the importance of mentorship to how women can advocate for their female peers and the gender pay gap. Plus, they touch on why imposter syndrome can set you back and how to tackle it head on if you’re changing roles or shifting into a B2B space. For more information, check out Beatrice’s 43% and Rising Podcast here: https://earnest-agency.com/campaigns/43-percent-and-rising/
view more

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Episode 194: How to get on the B2B buyer’s shortlist before the buying even begins
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Episode 193: From startups to CMO: Inside Scott Leatherman’s journey with sales, the CRO and AI
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Episode 192: How to stay ahead of the AI curve: Insights from Bidwells’ Ben Lee
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Episode 191: How to incorporate agentic AI into your ABM journey, with Hut 3
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Episode 190: Championing collaboration and commercial growth, with Canon’s Khalid Aziz
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Episode 189: Aligning purpose and culture into your rebranding strategy, with Sarah Roberts
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Episode 188: Is B2B the new frontline of FMCG brand growth?
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Episode 187: How Verizon's Iris Meijer gets the most out of tech, without losing the human touch
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Episode 186: From the factory floor to the boardroom: Monica Kumar, EVP and CMO, Extreme Networks
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Episode 185: How Omne broke into the Top 10 UK Agencies in 2025
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Episode 184: How to lead an award-winning marketing team, with Benefex’s Sally Winter
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Episode 183: JLL’s Global CMO talks AI, his role, and the key to a commercially impactful strategy
2025-02-19
Episode 182: How Rooster Punk & Allica Bank put on ‘creative hats’ to make an award-winning campaign
2025-02-17
Episode 181: Want to win UK agency of the year? Here's how The Think Tank did it
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Episode 180: How to take on an agile approach in the new digital marketing era with FunnelFuel
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Episode 179: The secrets to becoming B2B marketer of the year, with Matt Allen
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Episode 177: Who Won Big At The B2B Marketing Awards? We Did A Deep Dive
2024-12-11
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