How to Make Better Podcast Ads (Big Podcast Insider Issue 186)

David Hooper shares expert tips on indie podcast production, podcast advertising, crafting effective podcast titles, and leveraging AI tools for episode notes ...

Key Themes

• Indie podcast production tips
• Writing effective podcast titles
• AI tools for episode notes
• Strategies to cool down a hot podcast studio
• Podcast advertising insights.
• Live ad reads ... always
• Personalized podcast coaching

Topics covered in this episode:​

• The Importance of Relatability and Quality in Indie Podcast Production   - Why indie podcast listeners seek authentic and unfiltered hosts   - The significance of specialized information over general topics
• Effective Podcast Titles and Subtitles   - The benefit of direct and clear titles over clever or pun-filled names   - A three-step process for crafting impactful podcast titles
• Generating Visual Episode Notes   - Introducing tools that transform podcast audio into mind maps and other visual notes   - Benefits of using visual elements to engage and inform listeners
• Impact of Heat on Podcast Recording Environments   - Challenges of recording in small, hot spaces   - Recommendations for quiet, bladeless fans to keep cool
• Insights on Ad Skipping and Ad Placement Strategies   - Statistics on listener behavior regarding ad-skipping   - Strategies for maintaining listener interest in ads, including relevance and variety

Episode Timestamps

• 00:00 Podcasting studio gets uncomfortably hot, even in winter
• 04:07 Relatable hosts, specialized info, no neglect
• 06:30 Maximize podcast impact, earn more revenue. Podcasting tips
• 13:59 Vary ad lengths to maintain listeners' interest
• 17:00 Personalized coaching for podcasters.

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 186 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Extra - Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)