Business:Marketing
Case Study: You Should Start A Podcast! with Heather Gray FDN-P
You should start a podcast!
These words have planted a lot of ideas in the heads of a lot of business owners—and your reaction to hearing that can tell you a lot.
You might hear it and think: A podcast? Me? Not a chance. Or maybe: You know what, you’re right, I should have a podcast!
Most of us fall somewhere in between the two, and think something like: You might be right… but what a lot of work, would it even be worth it?
When you’re unsure and you take the plunge into podcast, it’s often a little deflating because getting started is a lot of effort and a lot of work work and often a lot of money but the rewards, though they can be considerable, usually come much later on in the process.
My guest this week, Heather Gray, is formerly known as The Lyme Boss and has now rebranded to Renegade Health Boss. She started podcasting after getting just that kind of prompt from her community and fans, and ended up podcasting for a while before her show started to gain traction.
Heather is a Functional Diagnostic Nutritionist and Bioenergetic Practitioner specializing in supporting clients with chronic and complex illnesses such as Lyme disease, Mold Toxicity and Autoimmune diseases.
And her podcast is a powerful force in her business.
In this case study episode, we’re talking about how Heather has leveraged her podcast for affiliate sales, sponsors, case studies and new clients—she has done such an impressive job optimizing the show to serve her business, and there is so much to learn from her.
Listen to the episode read the blog post here: https://podcastingforbusiness.com/83
Tune in to the full episode to learn about:
- The Story of The Lyme Boss
- Podcast Sponsorships and Strategies
- Authenticity in Product Endorsements
- Starting with Podcast Analytics
- The Importance of Solo Episodes
- Heather Gray’s Podcasting Workflow
- The Advantages of Embedded Ads
- Low-Tech Setup for High-Quality Podcasting
- The Power of Task Delegation
Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!
Next week is an exciting week, because we’re opening up applications for speakers at this year’s Podcasting for Business Conference!
Make sure you’re subscribed on your favorite channel to catch all the details.
Do you have a podcast that's making a major difference in your business or know one that is? Fill this contact form and let us know about it.
We'd love to have you here for a case study episode like this one!
As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.
If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!
“There is no quick rise with podcasting. You just got to put in your time.” - Heather Gray
"I sometimes think the only thing more satisfying than getting a great opportunity is being in the position where you turn it down.” - Megan Dougherty
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Make sure to check out our free Monthly Strategy Calls!
Podcasting for Business Conference 2023 Recordings
Learn about what other business podcasters are doing:
- State of Business Podcasting Report 2023
Heather Gray | Website | Podcast | Facebook | Instagram | LinkedIn | YouTube
- Case Study: Podcasting as a Long-Term Marketing Strategy with Susan Friedmann
- Podcast Case Study: Grow a Media Business Through Podcasting
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