Inside the race for AI business adoption – The Gadget Show’s Jason Bradbury

Jason Bradbury, best known for presenting The Gadget Show, explains how businesses are “finding their feet” when it comes to AI, why he’s bullish on the metaverse, and recalls some of the zaniest product testing he’s done.  

Bradbury was a presenter on Channel 5’s The Gadget Show from its launch in 2004 to 2016, where he tested tech and participated in grabbing stunts – including a jet-powered skateboard. In early 2024 The Gadget Show returned as a podcast presented by Bradbury and Suzi Perry. He is also a speaker at business conferences, where he discusses the transformative impact of technologies such as AI, and a published author. Elsewhere on the podcast, Bradbury discusses his film project about gamers using retro tech to fight back against AI in Skegness, and explains why he’s bullish on the metaverse.