PR Secrets for Home Service Businesses with Heather Ripley [Part 2]

In part two of a two-part series of the Power Women of the Trades podcast, hosts Leslie Harpole and Cassie Pound delve into the advantageous insights and valuable discussions with powerhouse in PR, Heather Ripley. The conversation begins as the hosts discuss the strategies and impact of public relations (PR) on business, focusing on how PR can influence company growth and success. Heather Ripley shares her experiences working with a diverse range of clientele, including an overview of her work with Mike Aguilaro, former owner of CEO Warrior, who had a strategic plan to sell his company and how PR ultimately played a pivotal role in achieving this goal. The conversation shifts as Heather and the hosts reflect on the evolving landscape of customer service, the maturity trajectory of business operators in relation to PR, and the importance of understanding the timing and relevance of PR involvement according to business growth. The episode concludes with valuable insights into the changing dynamics of PR and the practice of targeted, project-based PR campaigns for smaller companies.

00:00:50 - Introduction to the Episode

00:02:10 - Impact of PR Strategies on Business Growth

00:02:34 - Insights into Company Exit Strategies

00:04:03 - The Power of PR in Business Relationships

00:05:09 - Reflections on Personal Attributes and Professional Accomplishments

00:07:38 - Navigating Challenging Client Relationships

00:09:04 - Evaluating Potential Clients and Establishing Boundaries

00:10:06 - Personal and Professional Growth Reflections

00:12:52 - Evolution of Business Leadership and PR Integration

00:14:23 - Exploring Project-Based PR Strategies

00:14:57 - Exclusivity and PR Engagement

00:16:36 - Reflecting on Professional Growth and Development

00:17:33 - Words of Encouragement and Acknowledgment

Meet the Hosts:

Leslie Harpole is the co-owner of Champion Plumbing in Oklahoma City. Connect with her on LinkedIn.

Cassie Pound is the co-owner of Quality Heating, Cooling & Plumbing in Tulsa, Oklahoma. Connect with her on LinkedIn.

Special thanks to our sponsors for making the show possible:

- WorkWithYourHandz

- Relentless Digital

- Kee Hart Marketing

- Forrest Perry Marketing

Tune in to hear from more Power Women in the trades industry on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public, and more! Follow Power Women of the Trades Podcast on social media platforms, including Instagram, LinkedIn, TikTok, YouTube, and Facebook, for additional content and updates.

This episode was produced and brought to you by the Skilled Trades Syndicate (@ServiceBusinessMasteryPodcast).