Join Ads Marketplace to earn through podcast sponsorships.
Manage your ads with dynamic ad insertion capability.
Monetize with Apple Podcasts Subscriptions via Podbean.
Earn rewards and recurring income from Fan Club membership.
Get the answers and support you need.
Resources and guides to launch, grow, and monetize podcast.
Stay updated with the latest podcasting tips and trends.
Check out our newest and recently released features!
Podcast interviews, best practices, and helpful tips.
The step-by-step guide to start your own podcast.
Create the best live podcast and engage your audience.
Tips on making the decision to monetize your podcast.
The best ways to get more eyes and ears on your podcast.
Everything you need to know about podcast advertising.
The ultimate guide to recording a podcast on your phone.
Steps to set up and use group recording in the Podbean app.
Join Ads Marketplace to earn through podcast sponsorships.
Manage your ads with dynamic ad insertion capability.
Monetize with Apple Podcasts Subscriptions via Podbean.
Earn rewards and recurring income from Fan Club membership.
Get the answers and support you need.
Resources and guides to launch, grow, and monetize podcast.
Stay updated with the latest podcasting tips and trends.
Check out our newest and recently released features!
Podcast interviews, best practices, and helpful tips.
The step-by-step guide to start your own podcast.
Create the best live podcast and engage your audience.
Tips on making the decision to monetize your podcast.
The best ways to get more eyes and ears on your podcast.
Everything you need to know about podcast advertising.
The ultimate guide to recording a podcast on your phone.
Steps to set up and use group recording in the Podbean app.
There are those who love social media and there are those who hate it.
There are also those who, despite kind of hating social media, understand that people are using it and as a business they should have a professional and appealing presence on it—I'll let you guess which one I am.
Whether you're doing it yourself or managing a team who's doing it for you, the day-to-day and the constant grind of creating content can be just absolutely excruciating, not to mention expensive.
Happily, you don't actually have to use every platform every single day to have that professional and appealing presence.
Social media, especially Instagram for me, has been the nut I just can't crack. I understand that it's valuable. I understand that it's a great way to connect. I've just never been able to really use it effectively, and that's both personally and professionally. I don't use Instagram that much.
Happily, I've got a great team member who's able to create really awesome, engaging posts and share the things that we want to share, like the amazing guests that we have on this podcast. But it has not been a major focus of the work that we've done on social ever since we started One Stone Creative.
My guest today has the solution for this problem and has perhaps even cracked the nut of Instagram.
Ruthie Sterrett is a fractional CMO and founder of The Consistency Corner, a holistic marketing agency supporting service based businesses. Her whole business is about helping CEOs step away from social media, without sacrificing visibility, because most CEOs didn’t start a business to be a content creator.
And to that I say: YES PLEASE.
Ruthie and I talked about about what most businesses really need from the social media platforms they use, the key consideration most of us don’t really make when it comes to strategizing how to use them, and how to make your Instagram work for you even if you don’t want to use Instagram.
Listen to the episode below or read the blog post here:
Tune in to the full episode to learn:
We’re looking for speakers for this year’s Podcasting for Business Conference! Click here to learn more.
I want to remind you that applications for speakers at the Podcasting for Business Conference this year are open!
If you’ve got a skill, strategy or technique that can help business owners with their podcasts, I want to hear about it! Go here to get all the details. Applications will be open until July 29th.
Do you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.
We'd love to have you here for an episode like this one!
As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.
If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!
"Bad content, okay content is better than no content because the more you work through it, the better you're gonna get.” - Ruthie Sterrett
One Stone Creative | LinkedIn | Twitter | Facebook | Instagram
Make sure to check out our free Monthly Strategy Calls!
Podcasting for Business Conference 2023 Recordings
Learn about what other business podcasters are doing:
Ruthie Sterrett | Website | Instagram | LinkedIn | Facebook
Create your
podcast in
minutes
It is Free