Ryan Djabbarah: Creating Purposeful Partnerships in Business and Sports

In this episode, Ryan Djabbarah, Managing Director and Global Head of Sponsorships and Experiential at Citi discusses Citi's partnership strategies, focusing on maximizing brand impact and addressing social issues such as food insecurity. Key highlights include Citi's sponsorship of Aston Martin in Formula One, efforts in supporting Paralympians and their values, and long-term collaboration with Pete Alonso to fight food insecurity. The episode also covers career development, with Ryan sharing insights on personal growth, maintaining work-life balance, and the importance of partnerships in sports sponsorships.

 

Episode Highlights:

02:21 Ryan's Career Journey

06:46 Career Advice and Differentiation

10:00 Productivity Tips and Work-Life Balance

13:37 Citi's Formula One Sponsorship

22:33 Citi's Paralympic Sponsorship

27:05 Citi's Community Initiatives

33:10 Ryder Cup and Future Plans

 

Ryan Djabbarah is the Global Head of Sponsorships & Experiential at Citi. As part of the Enterprise Marketing and Brand Engagement team, Ryan works with partners and colleagues across the enterprise in ensuring efficient and effective management of Citi’s sponsorship investments, focused on purposeful partnerships that engage clients, consumers, and colleagues at their passion points. In addition to leading major sports sponsorships like Citi Field, the Ryder Cup, the Paralympics, and Aston Martin Formula One, Ryan also oversees Citi’s non-sports sponsorship verticals like Global Citizen Festival (music). In his career, Ryan has worked extensively with North American sports properties like the NFL, NBA, NCAA, NHL, PGA TOUR, and NASCAR but currently continues to work on more global properties as Citi’s portfolio diversifies in sponsorship.

 

You can connect with Ryan in the following ways:

Citi's World Food Programme (WFP) Sweepstakes: https://secure.wfpusa.org/donate/citi-world-food-program-usa-wfp-usa-sweepstakes

Citi's Involvement with PARA SPORT: https://www.citigroup.com/global/parasport

Ryan's LinkedIn profile: https://www.linkedin.com/in/ryan-djabbarah-2b182930/

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