SRP Lending: Why You Should Choose a Private Lender

Geoffrey Deckelbaum, partner and co-founder at SRP Lending, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Deckelbaum discusses the private lending process for residential real estate in Atlanta.

Born into a family of real estate developers, Deckelbaum’s interest in real estate blossomed from an early age. After college, he worked in a bank, financing developers and homebuilders. In the last decade, he decided to switch focus in his career and moved into the private lending sector.

Founded by Geoffrey Deckelbaum and Michael Ray, SRP Lending provides short-term financial solutions for home builders, real estate investors and developers. From acquiring lots to renovations on project homes, SRP Lending is a partner for real estate professionals who want to grow the housing opportunities in metro Atlanta.

Lending has become increasingly difficult in the homebuilding industry due to banking limitations. Banks offer funds based on credit and other traditional factors, but SRP is proud to lend based on its client relationships and the project vision. This distinctive difference moves the homebuilding process forward and provides peace of mind for clients.

Deckelbaum said, “If we can understand our builder’s view as to where they want to go, and the project that makes sense to us, we want to find a way to help them achieve their goals.”

Why choose private lending over traditional bank loans? If a home builder goes to the bank for a loan, the credit approval process can take a long time, not including the 60 to 90 days to reach closing. SRP Lending approves loans in as little time as a few business days, allowing clients to put cash down on properties and remain competitive. Private lending also presents more customized loan options that meet clients where they are and ensures their projects come to life quicker.

Looking for lending opportunities for your next project? SRP Lending is local to metro Atlanta and services clients within one hour of the city. Potential clients are encouraged to meet with Deckelbaum and Ray to ensure the best loan fit before buying property. SRP Lending walks with clients every step of the way, including visits to potential properties and discussing any changes throughout the building or renovation process.

“We will go see your property before we commit but, the advantage to using us is that once we get onsite, we know you, and we’ve seen the project you want to do,” said Deckelbaum. “We can tell you immediately what our loan would look like.”

SRP Lending works with numerous real estate agents and marketing experts that provide competitive information about buyers, home trends and more! That information is then passed to its clients, offering key strategies for marketing and elevating the value of their properties.

“SRP Lending is committed to the residential marketplace. Homebuilding and renovations are the passion that Mike and I had for many years,” said Deckelbaum. “We do this not as a job, but as a gap we fill in the industry.”

Tune in to the full interview above to learn more about SRP Lending or visit www.SRPLending.com.

A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.