I pair with Philip Walton (who works for Google on Google Analytics) in this screencast. It complements the case-study we put together: Learning to Use Google Analytics More Effectively at CodePen.
I learned a ton about how Google Analytics works during all this. In a sense, it's dumber than you think. You can track whatever you want, you just need to send the right data. In another sense, it's super smart. By giving it just a smidge more information, …
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