How Small Podcasts Can Land Big Sponsors | Lindsey Epperly

Many podcasters stress about securing sponsorship because they believe they must first reach a certain threshold of downloads. The truth is you don't need to wait! You can land your ideal sponsor before reaching any substantial podcasting milestones. In this episode, Lindsey Epperly challenges the misconception that landing sponsors require big numbers and a long-term track record. Instead, Lindsey shares how building win/win/win relationships is the key. Get ready to start landing ideal sponsors for your podcast regardless of your downloads!

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/291

Chapters

00:00 Introduction and Personal Experience
00:55 Applying the Entrepreneurial Mindset to Podcast Sponsorships
03:18 Creating a Business Plan for Your Podcast
04:40 Securing Founding Members as Sponsors
05:08 Identifying Win-Win-Win Relationships for Sponsorships
08:50 Asking for Investment Ahead of Growth
12:00 Taking Control of Your Podcast Trajectory

Takeaways

• Craft a strong value and vision proposition for your podcast to attract sponsors.
• Identify win-win-win relationships that benefit your listeners, sponsors, and yourself.
• Create a business plan for your podcast to define the value you bring and how you will be compensated.
• Analyze your competitors to understand how you can stand out in the marketplace.
• Be confident in asking for investment ahead of growth and be open to learning and adapting your pitch.
• Overcome imposter syndrome and believe in the value you add to potential sponsors.

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/291