Innovating Iconic Brands with Ronny Shmoel of Circuit City

In this episode of Inside Startup Investing, Chris interviews Ronny Shmoel, the CEO of Circuit City. Ronny shares his journey as a serial entrepreneur with significant success in e-commerce, leading to the revival of Circuit City. He delves into his strategic approach to transforming this iconic brand through innovative e-commerce solutions and leveraging its well-established name to venture into new business avenues like B2B sales and integrated digital platforms.

Highlights include…

• Acquiring and reviving a well-known electronics brand, Circuit City. (4:41)
• Leveraging Circuit City brand for B2B sales. (9:46)
• Growing revenue in the retail industry through collaborations and embedded experiences. (14:50)
• Leveraging a well-known brand in e-commerce through partnerships and digital marketing. (17:55)
• Investing in Circuit City, turning it into a tech company with a successful track record and potential for future growth. (22:25)