Titan’s Caratlane & Bluestone started at the same time. But one sparkles brighter than the other

Every great Indian enterprise has a story worth telling in full.

With The Intermission, The Ken's flagship long-form podcast, hosts Rohin Dharmakumar and Seetharaman G do exactly that—tracing the origins, turning points, and defining strategies of the companies that shaped modern India. 

Built on exhaustive research and proprietary interviews, each episode unfolds as a richly reported narrative. 

The first episode drops on March 23! Stay tuned!

Bluestone and Caratlane set out with the same dream. They both wanted to sell everyday fine jewellery online.

This was a pretty alien concept in a country like ours, where gold and diamonds are seen more as an asset rather than just an accessory. And for a lot of people, buying gold and diamonds online is completely out of the question, even today. 

But both these companies were committed to the idea that there was space for fine jewellery online. And turns out they were right. Today, pretty much any major jeweller you can think of is selling their jewellery online. 

But somewhere along the way, they went on completely different trajectories. 

🚨The Ken's Zero Shot podcast is hosting a live event! This is a speculative yet realistic discussion built around one premise: what happens when AI agents take off in India? How will they rewire existing habits, business models and profit pools? Since nobody knows for sure, we won't pretend to have all the answers. Instead we are going to break the narrative. Click here for details.