Myth Marketing is Out: Lessons from Y2K Shampoo, Cereal, & CPG

Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences shampoo ads to the biggest lie you ate about breakfast, to the mythical (financial) narratives about marriage.

Watch this episode on YouTube.com/emilybinder.

The narratives behind some the most profitable institutions are a house of cards. At its core this is an homage to David Ogilvy and inspiration for you to identify the popular myths of your own industry.

Topics:

(0:34) Debunking CPG myths

(0:52) Truth about cereal, fasting, breakfast

(1:40) Shampoo and fabric softener myths

(1:51) 1999 Herbal Essences commercial (Donna)

(4:18) Truth about feminine care: toxic tampons. Flex Disc.

(5:19) Money is more excitatory than sex, gambling, chocolate (Crosby)

(5:43) Ethos, pathos, logos

(6:23) Buyer or customer (watch)

(8:47) Money disagreements cause divorce

(11:18) Bust your own myth

Links:

Buffalo Marketing: emilybinder.com/buffalo

James Sexton on SWU

Mitch Slater share

Ethos, Pathos, and Logos

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