Schwarzenegger's Schmäh and The Bethenny Clause: Brand + Negotiation Masters

Dissecting hundred million dollar negotiations from two GOATs of personal branding: Arnold Schwarzenegger and Bethenny Frankel.

First, unleash the schmäh: how Arnold Schwarzenegger mastered the art of persuasion and persona to become one of the world's most famous and highest paid stars. Schwarzenegger's movies have grossed more than $4 billion worldwide at box offices. At the peak of his career, he consistently earned $20 to $30 million per movie.

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There is a word that Arnold uses to describe his efforts at self promotion, heard repeatedly in the Netflix mini documentary series "Arnold."

The word is schmäh, an Austrian German idiom that is behind his singular global success. Think about applying schmäh to your own marketing. Steve Jobs did it. Maybe you can harness that playful, larger than life vibe in selling your own products or services. But the key is that you have to believe in it for anyone else to.

Plus: The Bethenny Clause - and what she has in common with Arnold as a brilliant marketer and negotiator.

Watch YouTube Short: Millions Made: The Bethenny Clause

Timestamps:

0:18 Schwarzenegger's box office success and revenue

0:48 What is schmäh?

1:47 Schwarzenegger's childhood and manifesting of success like Joe Dispenza (visualization to reality)

3:20 Schwarzenegger's highest grossing movie of all time was Twins, not Terminator 2

4:00 The Bethenny Clause (Bethenny Frankel and Bravo - Housewives season 1 contract)

5:06 Bethenny Frankel's ingenious move to retain the rights to Skinnygirl brand when she sold the liquor to Beam

5:43 Media is the most powerful lever in business --> listen to "Four Types of Leverage in Your Business"

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