E137: Looking Ahead to LA28 and the Host City of 2036 Olympics – Rob Prazmark

This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.

In this episode, Olympic Marketing expert, Rob Prazmark, joins Edem and Jabu to discuss his assessment of the overall success of Olympic marketing brand activations at Paris 2024, how LVMH leveraged its Paris 2024 official partner rights to maximise its brand visibility, the make up of the LA28 Local Organising Committee team, why LA28 is primied to be a fusion of sport, pop culture and entertainment, and whether an African country should host the 2036 Olympic Games.

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DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own, are not associated with his capacity as an IOC Young Leader, and do not reflect the official views or positions of the International Olympic Committee (IOC) whatsoever.