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CES Tech Talk

CES Tech Talk

Business

Precision Marketing: Data, AI and The Human Connection

Precision Marketing: Data, AI and The Human Connection

2024-02-19
Download Right click and do "save link as"

Dive into insights from SVP of Kroger Precision Marketing, Cara Pratt, on how advertising, technology, and organizational design are shaping the future of targeted marketing. What's the real secret behind Kroger's mission to provide a curated experience for customers? Find out how they're not just selling groceries – they're creating a deeply connected, human-centered experience for their customers.

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