S4E19 - Go To Market learnings from B2B SaaS Trumpet With Rory Sadler

In this episode of the Grow Your B2B SaaS podcast, Host Joran sits down with Rory Sadler, the co-founder and CEO of Trumpet, a dynamic SaaS platform designed to streamline the buying process for customers. Since its launch in December 2021, Trumpet has rapidly grown, attracting hundreds of customers and thousands of companies on its free plan. 

In this episode, Rory shares the origins of Trumpet, detailing how he and his co-founders identified a crucial gap in B2B SaaS sales and built a solution to address it. He also opens up about Trumpet's funding journey, the challenges faced, and the lessons learned along the way. From embracing technology and AI to maintaining a strong customer focus and building a robust social media presence, Rory provides valuable insights for SaaS founders and entrepreneurs looking to navigate their own growth trajectories.

Key Timecodes

• (00:00) - Introduction and Focus on Internal Success
• (00:50) - Guest Introduction
• (01:22) - Company Background and Revenue
• (02:52) - Product and Employee Overview
• (04:09) - Rory's Entrepreneurial Journey
• (06:27) - Motivations and Company Vision
• (07:28) - Challenges and Personal Hardships
• (13:05) - Lessons for Founders
• (17:06) - The effective Growth Strategies
• (22:32) - Critical Decisions and Community Engagement
• (28:23) - Use of AI and Future Plans
• (34:07) - Advice for SaaS founders