Empowering Customers Against Scams: The Power of Storytelling, A conversation with Kathelijne Swaak and Niels Vink, Fraud prevention leaders at ABN AMRO Bank

In this episode of ScamRangers, we dive into the transformative power of storytelling with Niels Vink and Kathelijne Swaak from ABN AMRO's fraud prevention team. Discover how ABN AMRO is flipping social engineering on its head by using real customer stories to strengthen their fraud awareness strategies.

Learn how this innovative approach creates a deeper emotional connection with customers, making fraud prevention messages more memorable and impactful. We also explore insights from Nobel laureate Daniel Kahneman on decision-making and how ABN AMRO leverages these principles to better engage and empower their customers.

Key Takeaways:

• How storytelling can effectively communicate scam risks and avoid fear.
• The role of emotional connection in enhancing customer engagement.
• The impact of internal collaboration on successful fraud prevention campaigns.
• Addressing new fraud threats and reaching diverse audiences.

Tune in to see how ABN AMRO is leading the charge in protecting customers through the art of storytelling.

Here is more information about our speakers:

Niels Vink:https://www.linkedin.com/in/nielsvink1/

Kathelijne Swaak: https://www.linkedin.com/in/kathelijneswaak/
This podcast is hosted by Ayelet Biger-Levin who spent the last 15 years building technology to help financial institutions authenticate their customers and identify fraud. She believes that when it comes to scams, the story starts well before the transaction. She has created this podcast to talk about the human side of scams, and to learn from people who have decided to dedicate their lives to speaking up on behalf of scam victims and who take action to solve this problem. Be sure to follow her on LinkedIn and reach out to learn about her additional activities in this space. https://www.linkedin.com/in/ayelet-biger-levin/ ScamRanger: https://scamranger.ai/