Your Book Is Not For Everyone (Thank Goodness!): Author Positioning with Norton Editor Emma Peters

Have you ever been tempted to say "My book is for everyone"? We get it! It sounds like the perfect way to convince an agent your book is a slam dunk bestseller--right? Wrong. Realistically, no book is for everyone--and this is a great thing. We're happy to join Emma Peters, editor at W.W. Norton, to discuss: *Why you need to define your audience--and pitch an agent on this reader *How specificity in your book description is your friend *What is a “build a book” and why do agents work on them? *Balancing professionalism, enthusiasm & marketing *How to use your friends as a focus group Emma is available for query consultations. Meet with her at: https://manuscriptacademy.com/faculty-members/emma-peters