Category Captaincy With Chris Perry & Oskar Kaszubski of Firstmovr - Episode 360

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear.

We’re joined by two of our favorite podcast guests - Chris Perry and Oskar Kaszubski of firstmovr. 

In this episode, we’re sharing some key takeaways from the report they released earlier this year that represents a guide to something they’re calling “Omnicategory Captaincy.” 

Sounds interesting? Tune in to find out more.

 

KEY TAKEAWAYS

In this episode, Julie, Chris, and Oskar discuss:

• Introduction to Omni-Category Captaincy: Chris and Oskar introduce their innovative report on omni-category captaincy, transforming traditional category management by integrating multiple channels, both online and offline.

• Key Pirate-Themed Criteria for Success: The report's pirate motif brings a creative flair to critical success elements:

• Tight Ship:
  Day-to-day excellence.

• Pirate Code:
  Establishing a joint business plan (JBP) and routines.

• Compass:
  Industry thought leadership.

• Fair Winds:
  Traffic and demand generation.

• Bounty:
  Incremental growth.

• Treasure Island:
  Data sharing and utilization of data cleanrooms.

• Map:
  Online category navigation.

• Fly the Colors:
  Enhancing user experience and shopper journey.

• Insights from the Digital Shelf Institute event and upcoming plans for a dedicated captaincy event and podcast.

• The critical need for brands to avoid complacency and continuously innovate to maintain market share.

• Addressing the gap between recognizing individual actions and integrating them holistically for true category captaincy.

• Overcoming resistance in C-suites to the critical role of digital content, especially in light of inflation and shifting consumer preferences.

• Detailed audits and the importance of optimizing the shopper experience—learn from mistakes and improvements seen with major retailers like Walmart and Kroger.

• Leveraging partnerships and thought leadership to demonstrate commitment and drive mutual benefits.