What’s in your Soho bag? Unpacking the role of collaboration in circular product design

In this episode of The Circular Economy Show, we uncover the power of collaboration in scaling the design of products that are fit for a circular economy. Host Pippa Shawley is joined by Megan Dawson-Elli, Product Sustainability Manager at Tapestry, and Steven Bethell, Co-founder of Bank and Vogue, to discuss their groundbreaking partnership that led to the creation of Coach’s sellout Soho bag. Learn how post-consumer denim, innovative design, and a shared vision resulted in a product with a 95% reduction in water usage and 80% less carbon emissions. Tune in to find out how circular design is fundamental to both circularity and commercial success.

Learn more about Tapestry and Bank & Vogue.

If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.