ACOS Weather Report for September 2024: Metrics Cooling Off - ACOS, CPC, RPC, CVR

In this solo episode, Mike dives into the ACOS Weather Report for September 2024. The metrics are cooling off, with ACOS creeping up and conversion rates taking a little nosedive. It seems like September wasn’t the hottest month for Amazon PPC, but Mike breaks down why it’s not all bad news. He even points out why your revenue per click might be needing a little extra warmth this month. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:30 - September's PPC weather: cold, dreary, and probably wet socks

• 00:47 - Key metrics: ACOS, CPC, RPC, and CVR—our survival gear

• 01:39 - ACOS starts off nice, then takes a chilly climb to 32%

• 2:01- Revenue per click slips to the usual $2.94—someone grab a blanket!

• 2:27 - CPC stable, but conversion rate catches a cold, down to 9.6%

• 3:29-  Amazon's Product Opportunity Explorer confirms a conversion rate drop

• 3:44- Did you stay warm or catch the same chill?

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️
• Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns 
• The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic) 
• Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet
• Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger
• How Search Term Algorithms Boost Amazon PPC? 
• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
• Subscribe to our newsletter
• Transform your workflow with our comprehensive Amazon Advertising checklist
• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno