Bob Burg: Go-Giver Sales Strategy | E150

Sell the go-giver way by shifting your focus from getting to giving!

This week on YAP we’re chatting with Bob Burg, best-selling author, motivational speaker, and sales guru. 

For over 30 years, Bob has successfully shown entrepreneurs and sales professionals how to communicate their value and accelerate their referral business. For much of his career, Bob was known for his book Endless Referrals, but it’s his newest series The Go-Giver that has grown into a world-wide movement. 

The Go-Giver series contains 4 books which have sold more than one million copies, and have been translated into 30 languages. Go-Giver was listed in Inc. Magazine’s top 10 Most Motivational Books Ever Written and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.  

In today’s episode, we’ll learn why Bob believes you’re better off being a ‘go-giver’ instead of being an opportunistic ‘go-taker’ when you’re trying to gain influence. We’ll uncover the difference between influence, persuasion and manipulation, and gain insight as to why the best influencers pull others in as opposed to pushing them. And lastly, Bob will break down his five laws of success, as well as the law of the backdoor and how you can use these key aspects of human nature to your advantage. 

If you’ve been wanting to enhance your ability to influence and increase your success in sales, keep on listening!

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Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

Timestamps:

0:00 - Intro

0:46 - Broadcasting Background

3:12 - Importance of Reading

4:24 - What is a Go-Giver?

7:19 - Bob’s Laws to Success

10:54 - Strategies to Get Referrals

14:05 - Law of Influence

17:30 - Difference Between Influence, Persuasion, and Manipulation

19:55 - Law of the Backdoor 

22:20 - Law of Authenticity

24:22 - Law of Receptivity

26:00 - Bob’s Secret to Profiting In Life

Mentioned In The Episode:



The Go-Giver

The Art of Talking So That People Will Listen by Paul W. Sweats

Bob’s website burg.com