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Join Ads Marketplace to earn through podcast sponsorships.
Manage your ads with dynamic ad insertion capability.
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Earn rewards and recurring income from Fan Club membership.
Get the answers and support you need.
Resources and guides to launch, grow, and monetize podcast.
Stay updated with the latest podcasting tips and trends.
Check out our newest and recently released features!
Podcast interviews, best practices, and helpful tips.
The step-by-step guide to start your own podcast.
Create the best live podcast and engage your audience.
Tips on making the decision to monetize your podcast.
The best ways to get more eyes and ears on your podcast.
Everything you need to know about podcast advertising.
The ultimate guide to recording a podcast on your phone.
Steps to set up and use group recording in the Podbean app.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Business:Entrepreneurship
Dr. Maya Shankar: The Science of Decision Making | E126
Want to make better decisions?
In this episode, we are talking with Dr Maya Shankar, behavioural scientist and podcast host. Maya is currently the Senior Director of Behavioral Economics at Google and is the Creator, Host, and Executive Producer of “A Slight Change of Plans”, a podcast with Pushkin Industries. Maya previously served as a Senior Advisor in the Obama White House, where she founded and served as Chair of the White House's Behavioral Science Team — a team of scientists charged with improving public policy using research insights about human behaviour. In 2016, Maya served as the first Behavioral Science Advisor to the United Nations.
Maya completed a post-doctoral fellowship in cognitive neuroscience at Stanford, after receiving a PhD from Oxford on a Rhodes Scholarship and a B.A. from Yale in cognitive science. She has been profiled by the New Yorker and has been featured in the New York Times, Scientific American, Forbes, and on NPR's All Things Considered, Freakonomics, and Hidden Brain.
Today’s episode discusses Maya’s childhood as a violin prodigy, how she became a student at Juilliard’s pre-college program, and her career journey. We’ll also talk about Maya’s job at the White House, some common behavioural scientist concepts like the Sunk Cost Fallacy and Nudging, and how we, as humans, can make more realistic decisions.
Sponsored by -
Gusto. Get three months free when you run your first payroll at gusto.com/YAP
The Jordan Harbinger Show. Listen to the show here jordanharbinger.com/start
Social Media:
Follow YAP on IG: www.instagram.com/youngandprofiting
Reach out to Hala directly at Hala@YoungandProfiting.com
Follow Hala on Linkedin: www.linkedin.com/in/htaha/
Follow Hala on Instagram: www.instagram.com/yapwithhala
Follow Hala on Clubhouse: @halataha
Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com
Timestamps:
02:44 - Maya's Childhood and Hand injury.
05:41 - How Maya got into Julliard
08;29 - Maya's lessons as a pro violinist.
11:19 - What is Behavioural and Cognitive Science.
22:35 - The Suncoast Fallacy.
25:50 - When is it time to move on?
27:21 - Maya's Journey in Obama's White House.
35:02 - Being Creative and Optimistic in every situation.
37;39 - What is Nudging?
44:02 - Why is it hard to change people's minds?
46:29 - Nudging in business and professional life.
50:27 - How to make realistic decisions?
53:30 - The Peak End Rule.
54:05 - The IKEA Effect
54:32 - Maya's Podcast.
59;48 - Maya's Secret to Profiting in Life
Mentioned In The Episode:
Maya’s Podcast, A Slight Change of Plans: https://mayashankar.com/podcast
Maya’s Website: https://mayashankar.com/
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