114: salon holiday season prep

In this episode of The 10 Minute Beauty Business Podcast, I’m giving you a simple, high-impact plan to boost your salon’s success for the holiday season—even if you’re starting with zero prep! If you’re feeling behind or just want an easy-to-follow strategy to bring in more sales, keep listening. From setting up quick and effective retail goals to leveraging client referrals, I’m sharing exactly how to get your salon ready for the busiest season of the year.

First, if holiday planning slipped your mind, don’t stress! I’ll walk you through how to set up the basics for client referrals and reviews to kickstart momentum for 2025. Gathering client info and reaching out through email and text can make a huge difference. The goal? To keep clients engaged, ask for reviews, and encourage word-of-mouth recommendations that bring new clients through your doors well into next year.

We’re also talking retail strategy. Instead of overwhelming your clients (and yourself!), pick three core products to focus on for the rest of the year. These should be the items that benefit every client, and I’ll show you how to make them shine across all your platforms—social media, emails, and in-salon promotions. This time of year is noisy with ads, so a streamlined approach makes it easier for clients to see what you’re offering and why they need it.

Remember it is crucial it is to stay in constant communication with your clients. Whether you’re running a holiday promo, introducing new products, or just celebrating with a client appreciation event, over-communicating is key. 80% of sales come from follow-ups! If you need a deeper dive into visibility strategies, check out my Visibility Tenfold masterclass or join Salon Quarterly for ongoing support.

Let’s make this your best holiday season yet!