Easter Christian Business Series: How to Utilize Your Unique Selling Point with Joy Capps and Latoya Hoquee

#104: Easter Christian Business Series: How to Utilize Your Unique Selling Point

Are you having a tough time trying to stand out in your niche?

However, what if instead of trying to focus on your USP (unique selling point), you focused on showing off your God given gifts?

Many times we skip over on utilizing our strengths when that is what we should be doing!

Our first speaker is Joy Capps, an expert at copywriting who's been doing this for over 30+ years. One of the keys to great copywriting is being authentic and showing your core. To do that, means unlocking your God given gifts which He has blessed you with and centering your business around that. It will allow you to show a more "real" version of you as it is easier to write something you're passionate about or enjoy doing.

After Joy, we have Latoya Hoquee, who trusted God and dived head first into setting up her business during the pandemic last year. Even though most marketing strategies didn't work, God provided the way and the know-how on how to market as a Christian business in the marketplace.

Note: This mini series will have episodes uploaded every day from March 27th until April 17th, so check back daily to hear first-hand stories from different Christian entrepreneurs about how they heeded God's call and what happened after they took that first step....

Important Links & Mentions in this episode:

• Download the Cliffnotes for all 37 speakers
• Joy Capp's Website
• Latoya Hoquee's Website
• Access the free masterclass/Kelly's on-stage presentation about the Power Of One Framework
• Learn more about Christian CEO Learning Hall
• Subscribe + Review on iTunes
• Subscribe + Listen on Spotify

Remember, YOU Matter! See you in the next episode.