Clever Confidential Ep. 4: Olivetti and the Race to Create the First Personal Computer

Clever Confidential is Clever’s offshoot series, where we dig into the darker side of design - the shadowy, sometimes sordid tales hiding under a glossy topcoat of respectable legacy.

In Episode 4: Olivetti and the Race to Create the First Personal Computer, host Amy Devers and writer Andrew Wagner unravel a captivating story that challenges our assumptions about the origins of the personal computer. Many credit Silicon Valley with this innovation, but should we really look elsewhere?

Olivetti was founded in 1908 by Camillo Olivetti. This Italian powerhouse thrived under his son Adriano, who revolutionized industrial design with a human-centered approach, merging aesthetics with user experience. Olivetti became a titan in office machines and desktop computing, poised to lead the charge into a new technological era.

But as Olivetti rises, dark clouds gather. Adriano and brilliant engineer Mario Tchou meet mysterious and untimely fates, shrouded in Cold War intrigue and fierce corporate rivalry. Despite these tragic losses, Olivetti unveiled the Programma 101 in 1965, hailed as the world’s first desktop computer, forever altering our perception of technology.

So why has Olivetti’s remarkable legacy faded into obscurity? We peel back the layers of this enigma, revealing a web of intrigue—mysterious deaths, hostile takeovers, potential CIA involvement, and hidden narratives that reshaped the tech landscape and distorted our collective cultural memory.

Many thanks to this episode’s guest expert Barry Katz.

Audio clips courtesy of Luca Cottini from his Italian Innovators youtube video - CAMILLO & ADRIANO OLIVETTI. At the Origins of the Computer Age. You can find him on Linkedin and instagram @italianinnovators

See images and read the transcript!

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Writing and research: Amy Devers, Andrew Wagner, Ilana Nevins

Editing and Sound Design: Camille Stennis and Mark Zurawinski

Theme Music: “Astronomy” by Thin White Rope courtesy of Frontier Records

Production: Devers Endeavors

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