85. The Art of Authentic Brand Storytelling with Jennifer Jasnoch at Sony Electronics

Jennifer Jasnoch, Senior Marketing Communications Manager at Sony Electronics,  joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discover how Sony’s Electronics crafts meaningful connections with their consumers. Listen now on EventUp!

About the guest:

Jennifer Jasnoch is the Senior Marketing Communications Manager at Sony Electronics. With 15 years of B2C and B2B Marketing Experience, she is currently responsible for strategy development and planning, marketing execution, and reporting for Sony’s Home Entertainment division in North America. This includes Sony’s TV, Home Audio, and Projector product categories. Since starting at Sony in 2017, Jennifer has developed successful go-to-market strategies and omni-channel marketing campaigns for award-winning premium televisions. Her effective communication plans drive awareness, purchase intent, and sales across all marketing touchpoints. Throughout her career, Jennifer has led numerous cross-functional projects that successfully achieved business objectives. She is passionate about marketing and enjoys building comprehensive strategies to engage consumers, achieve goals, and drive impactful results. Jennifer values giving back to her community through her involvement in the Junior League of San Diego and loves spending time with her husband and two young sons.

EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here⁠⁠.

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