What the US Brand Survey Revealed About the Affiliate Industry

In this podcast episode, Lee-Ann Johnstone interviews Tricia Meyer, the executive director of the Performance Marketing Association (PMA), discussing insights from a recent brand survey.

They explore the significance of agency involvement in affiliate marketing, trends in advertiser spending, the importance of segmentation, and the impact of pricing models. The conversation also touches on the focus on profitability, program maturity, and the strategic use of subnetworks.

Key segments of this podcast and where you can tune in to go direct:
[04:12] The Significance of Agency Involvement
[21:10] Future Predictions for Performance Marketing
[24:17] Good Things Take Time – Top Tips to Take Away

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