The Power of Analogies (Part 1): Working Backwards

When we sit down to write an article, or design a presentation, we tend to slip in an analogy. However, most of the analogies that we seem to come up with a "boring and tired". The reason why we struggle so much is because we're going about it the wrong way. And allergies – in general – should be written backwards. How do you write an analogy going backwards? That's what we'll find out in this episode.