#347 - Shading the Future: Inside Everhem’s Rise in Custom Window Treatments

Haley Weidenbaum is the CEO and co-founder of Everhem, a DTC company specializing in custom window treatments, including shades and drapery. 

In this episode of DTC Pod, Haley discusses the strategies that have helped Everhem grow and differentiate itself in the market. She discusses the challenges of online shopping for custom products and how Everhem addresses them through thorough guides and customer support.

Haley also shares insights on Everhem's dual business mode—how they serve both interior designers and regular consumers, and how they adapt their offerings to meet the unique needs of each customer segment.

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On this episode of DTC Pod, we cover:
1. Window Treatment Market Landscape
2. Everhem's Niche and Positioning
3. Interior Design Trends and Forecasting
4. Challenges in Custom Window Treatments
5. Business Operations and Customer Service
6. Designer and Consumer Experience
7. Initial Business Journey and Growth
8. COVID-19 Impact and Market Response

Timestamps
00:00 Haley Weidenbaum’s background in interior design
4:00 From doing interior design to starting Everhem
07:51 COVID and the home industry boom
08:40 Importance of providing exceptional customer service
13:45 Everhem as the one-stop shop for window treatment
19:01 Catering to regular consumers and trade partners
24:15 Prioritizing key markets, managing expectations strategically
27:34 Window treatment industry and where Everhem fits
34:19 Using trends to forecast supply chain & manufacturing
37:42 Logistics, packaging, unboxing experience
40:02 Next step for Everhem: building authentic relationships

Show notes powered by Castmagic

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  

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Haley Weidenbaum - Co-Founder and CEO of Everhem
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic