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The MadTech Podcast

The MadTech Podcast

News:Tech News

New Macho’s Fernando Desouches on Breaking Away from Stereotypical Portrayals of Men in Advertising

New Macho’s Fernando Desouches on Breaking Away from Stereotypical Portrayals of Men in Advertising

2024-11-26
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On this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Fernando Desouches, managing director at BBD Perfect Storm’s New Macho, an agency which focuses on creating brand and cultural transformation. Fernando examines how advertisers can break away from stereotypical portrayals of men in advertising. 
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