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Join Ads Marketplace to earn through podcast sponsorships.
Manage your ads with dynamic ad insertion capability.
Monetize with Apple Podcasts Subscriptions via Podbean.
Earn rewards and recurring income from Fan Club membership.
Get the answers and support you need.
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Stay updated with the latest podcasting tips and trends.
Check out our newest and recently released features!
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The step-by-step guide to start your own podcast.
Create the best live podcast and engage your audience.
Tips on making the decision to monetize your podcast.
The best ways to get more eyes and ears on your podcast.
Everything you need to know about podcast advertising.
The ultimate guide to recording a podcast on your phone.
Steps to set up and use group recording in the Podbean app.
有人发问:为什么2024年了,仍然做不好一片卫生巾?
最近这段时间和“卫生巾”相关的微博热搜话题已经超过了20个。事情的起因,是有网友发现,一些卫生巾的实际长度明显短于包装上标注的长度,直接从“夜用”缩水成“日用”。于是更多消费者们纷纷开始测量卫生巾长度,结果发现几乎所有品牌都存在不同程度的“国标负差”问题。随后,越来越多和卫生巾质量有关问题被揭露出来,例如pH值相当于窗帘标准、有的含有虫卵、有的使用黑心棉等。卫生巾的价格,也由此遭到消费者的吐槽。
本期,我们将跟随《DT商业观察》,从卫生巾价格的角度出发,来探究一下卫生巾真的越来越贵了吗?为什么会出现这种情况?消费者对于卫生巾的真实需求是什么?关于卫生巾“塌房”,你有什么想说的?欢迎在评论区留言。
本期,你将听到以下内容:
01:26卫生巾,真的越来越贵了
03:10“暴利”行业:两毛成本溢价3倍
04:39卷“卖点”:从“产品升级”到明星代言
07:05迭代卫生巾更好吗?消费者真实需求是什么?
08:57卫生巾,关乎着女性的健康和尊严
文字:林美汕
播客编辑:派ris
监制:yoiyo
🔈号外号外!
第一财经年终聚惠如期而至!我们精心挑选了兼具品质与深度的优质内容,希望在这个快速变化和充满不确定性的时代,你能重新体会阅读带来的自由和快乐。行稳智远,惠享未来,给你的2025加点料儿~年终大促现已开启,原价480元/年的《第一财经》杂志,现在仅需299即可订阅,还有更多优惠惊喜快来看看吧~这是一档由第一财经推出的播客节目,专注解读热点商业资讯、财经事件,分析背后逻辑,提供干货,在这里,你可以听点你想听的。
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