How to Engage Younger Donors with Bhumika Regmi and Mahina Martinson

In this episode, we speak with Bhumika Regmi, Digital Director at the Malala Fund, and Mahina Martison, Digital Coordinator at Malala Fund to explore how the organization leverages TikTok and other digital platforms to engage young audiences and promote girls’ education worldwide. Bhumika shares how her team balances trendy content with meaningful advocacy, discusses the challenges and rewards of working on youth-centric platforms, and offers insights on how to stay innovative in the fast-changing world of digital strategy.

We also dive the ways that they use their website to amplify the voices of young women globally. Bhumika explains how this platform has become a conduit for youth expression and advocacy, and how the Malala Fund promotes the content across digital channels to expand its impact.

What You’ll Learn:

• Strategies for balancing trends and mission-driven content on TikTok
• How the Malala Fund stays innovative and agile with new digital formats
• How they are giving young women a voice and shaping advocacy
• Tips for nonprofits looking to build their youth engagement strategies
• What the future holds for youth-centered digital advocacy

Links and Resources

• Malala Fund Website
• Follow Malala Fund on TikTok |Instagram |Twitter
• Learn more about how you can support: Malala Fund Programs

This Episode Sponsored By Neon One:

Convincing your board to invest in nonprofit tech can feel like a challenge. That’s why Neon One created ‘6 Steps to Sell Your Board on Nonprofit Technology.’ This guide walks you through identifying your needs, showing how technology can streamline operations, and tackling common objections—all to make your case confidently. Visit neonone.com/julia to download it free and empower your mission with the right tools.

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts