Hacking the game of dealership “attention” and going viral | Nathanael Greklek, Corporate Brand Director at Mohawk Auto Group

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Nathanael Greklek, Corporate Brand Director at Mohawk Auto Group where we discuss: How he's hacking the game of dealership attention by creating viral videos for his dealership, Getting on General Motor's radar and landing one of the biggest cameos in automotive, and his next big idea for automotive content.

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Topics:

(00:00:00) - Intro

(00:00:45) - Catching up with Nathanael

(00:06:42) - Nathanael’s background and career in content

(00:12:02) - How do you measure the success of your content?

(00:16:26) - Do you put any paid spend on your content or is it all organic?

(00:17:57) - How do you execute on creating content?

(00:20:21) - How do you measure the success of short and long-term campaigns?

(00:24:17) - At what point does a dealership need to bring on a content person?

(00:25:38) - Do strive to go viral in your content?

(00:29:56) - Has there been a specific campaign that’s been disproportionately successful?

(00:32:10) - Creating a ‘The Office’ spoof for a Dealership

(00:44:46) - What are the biggest mistakes dealers are making in the content game?

(00:48:34) - What’s on your mind these days?

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