Local Partnerships: Turning Small Businesses into Lead Generators

In this dynamic episode of Agency Launch, Matt Dietz explores innovative marketing strategies for insurance agents aiming to break free from the traditional internet lead model. With changes in regulations like the TCPA impacting how agencies can reach prospects, Matt offers a creative solution to generate leads locally and build meaningful business relationships.

Matt shares his successful approach to creating your own leads by partnering with local businesses. He provides a step-by-step guide on how to collaborate with commercial clients, such as coffee shops and mechanics, to offer repeat business incentives that benefit both the business and your agency. By setting up a system where customers can receive discounts or free services in exchange for an insurance quote, agents can tap into a new client base while supporting local enterprises.

This episode is packed with practical advice on selecting the right businesses to partner with and how to effectively implement this strategy. Matt emphasizes the importance of having an ally within the business to advocate for your agency and drive engagement. He also discusses tailoring your approach to fit different types of businesses, whether through direct offers or raffles for higher-end services.

For agents looking to diversify their lead generation tactics and strengthen community ties, this episode provides actionable insights and a fresh perspective on marketing. Matt encourages listeners to experiment with these techniques, measure their success, and adapt as needed to maximize results.

Text "free" to 208-213-8809 to receive a curated resource bundle packed with valuable tools, including links to industry leaders, YouTube channels, podcasts, and downloadable assets designed to help you excel in marketing, sales, and more.

Show notes created by https://headliner.app

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🎙️ Thanks for podcasting with Headliner!

Show notes created by https://headliner.app

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🎙️ Thanks for podcasting with Headliner!